1/20/09

anything going on today?


today, i was at either kinko's/fedex or fedex/kinko's. (in spite of the millions in marketing, i forget which.) anyway, one of the workers was busy copying a flyer/award/article/commemorative thingie about barack obama who, i heard from a friend of a friend, is getting inaugurated today. a quick perusal of the item convinced me that all commemorative obama items have now officially been produced, and we've moved on to producing things that don't make sense.

but then this morning, my wife created the peanut butter and jelly obama-wich™ for herself and our daughter. (the middles were also created, in honor of the obama children, malia and sasha, but they will not be pictured out of respect for the girls' privacy.)

in spite of the marketing savvy of the obama brand, i was disappointed to see him use an unmarked moving van to move into the white house today. i understand he couldn't use ryder, because they moved bush out. and you still can't use mayflower, because they're the ones who stole the colts from baltimore. but he could've really reinforced the hard-working tone of his presidency by going with two guys and a truck.

by my count, it's one of the few marketing opportunities he's missed.

3 comments:

Costa said...

You do know that all those millions in marketing are right down the toilet, because they announced a few months ago that they're dropping the "Kinkos" and rebranding to "FedEx Office". I'm already mourning the final death of Kinkos...

Costa said...

Also: I strongly recommend including the name/URL option for leaving a comment. I don't prefer dropping feedback with my seldom-used Blogger/Google ID...

15 ideas said...

a man far wiser than me once said, "there are no mergers - only take-overs." you know that after a merger, one name will eventually be dropped, unless you're the mathematically challenged Fifth Third Bank. why not drop it right away instead of in phases? we're big kids - we can take it.

regarding the name/URL option for comment-leaving, i've switched the settings. but if anonymous people start leaving mean-spirited comments, my hurt feelings are all on you. i hope you'll be able to live with that.