1/29/09

panel discussion: a recap


last night was the creative panel discussion i co-chaired at rockit. you'll note the picture i took at the event looks particularly blurry. that has nothing to do with my camera - the discussion was just that fast-paced.

left to right, there's jeremy mullman from ad age (the moderator), roy skillicorn from seed, heidi skinner from critical mass, jim coudal from coudal partners, bob thacker from office max, and billy dec from rockit ranch productions.

if you're feeling dyslexic, from right to left, there's billy dec from rockit ranch productions, bob thacker from office max, jim coudal from coudal partners, heidi skinner from critical mass, roy skillicorn from seed, and jeremy mullman from ad age (the moderator).

having such different perspectives all on one stage made for interesting conversation. there were two lines in particular that stood out: bob thacker said, "don't make ads, make news." (excellent advice.) and jim coudal, in response to a question about selling forward-thinking ideas said, "if your idea is that great, why would you sell it?" (excellent advice, part 2.)

2 comments:

Greg Christensen said...

"Don't make ads, make news" is indeed great advice. Definitely works for their viral elves. I wonder how he categorizes the Rubberband Man.

15 ideas said...

yeah, there was considerable more talk about elf yourself than the rubber band man (or any other cool thing they've done). though as i recall, the rubber band man made appearances on all the big talk shows, had blogs about him, and the company even tied in charity efforts with him. certainly not as participatory as elf yourself, but news nonetheless.

all that said, i think "don't make ads, make news" is the kind of great advice that is tough for a lot of companies to follow.