we're not out of danger yet

as comprehensive as the post about falling ice signs was last week, i ran into one yesterday that clearly should've been part of the review.

this one has the usual cautionary wording, but adds some previously unseen elements: caution tape (as seen in crime scenes) and the yellow and black stripes (as seen in major detours and charlie brown shirts). it has "serious warning" written all over it, with one exception...

it happens to be placed beneath an overhang. perhaps the message here is that falling ice is so dangerous, it can even happen in places where it can't actually happen. it's good marketing synergy when the media placement makes the message even more powerful.



Mike said...

"Watch for malicious ice."

15 ideas said...

unless bringing vodka to a proper temperature, all ice is malicious, mike. don't let any ice convince you otherwise.