3/11/09

a brand lesson from prison

yesterday, i was reminded of just how much the public has taken control of a brand's image.

it involved skittles, but it wasn't the new skittles website (which essentially gives control of their brand message to twitterers and youtubers).

no, what brought it up was the term "skittles bitch" which refers to the practice of prison inmates using skittles' colorful coating as make-up.

when the diet coke/mentos video broke, coke sent a cease and desist letter to the video makers, saying the video "wasn't consistent with the brand's personality."

um... can't imagine what the skittles folks think.

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