3/5/09

how deep does a brand's story have to be?

in many cities, you know it's spring when the flowers come out. in chicago, you know it's spring when ronnie woo woo comes out.

ronnie is pictured here today with a cute young girl, talking on her phone because her friend WOULD NOT BELIEVE who she's standing with. he is famous for wearing a chicago cubs baseball uniform, and sitting in the stands at wrigley field yelling, "cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo!..."

wait, i'm almost done...

"cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo! cubs woo!"

this single-minded schtick has made him so famous, he never has to buy a beer in this town, he has a documentary made about him, he's met the president, he's even appeared on the howard stern show to show off his new dentures - donated by cubs fans, of course. (the money for the dentures that is, not the dentures themselves.)

what's the lesson for your brand? that even a simple story can connect with people. and who knows, it might earn you some new teeth as well.


(true story: when i lived across the street from wrigley field, ronnie woo woo was my maintenance guy. "leaky water heater woo! leaky water heater woo!...")

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