love equal sign jet blue

i had yet another lovely time on jet blue this week. the brand experience is just so human, from the kiosks and collateral to the onboard announcements to the cutesy naming of their planes. (that's my plane you see, "Here's Looking At Blue, Kid.") (ok, maybe the cutesy names are a bit much.)

i know, i know. they're the ones who locked that passenger into one of the plane's bathrooms. everyone has their off days.

being human in your language and consistent across all touchpoints should be blocking and tackling for brands, yet it's rarely accomplished. it might make sense for marketers to take some time off from their constant search for what's next and make sure they're taking care of what's now.

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