3/25/09

a really clever unclever billboard

i've found the most effective creative is sometimes not very creative at all - that is, it's not an idea out of left field. rather, it's a simple articulation of the product itself. (the ol' "don't SAY who you are, BE who you are" axiom.)

this outdoor board for a radio station is a nice example. instead of touting the "type" of music it plays in a really creative way, it simply shows what's playing on the station right at that moment. as i was driving by, i saw the foo fighters' song "headwires" was playing. as it is clearly the MOST superior foo fighters' song, i left my beloved KROQ (not as good as it was, but still...) and switched to 100.3. that sense of immediacy wouldn't have been created if the billboard was more "creative."

and before you ask how i was able to take a picture of a billboard while changing the radio station while driving down the freeway, let me just say LA traffic has its advantages.

1 comment:

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