4/24/09

when brands become verbs

you "xerox" documents. or "fedex" them. if you need hot sauce, you ask for tobasco. if you need a tissue, you ask for a kleenex. there are significant advantages to a brand name that's so ubiquitous, it becomes an action or category. however...

this evening, a friend and i joked that if we irked the waitress, she might just "domino" our beers.

you get the feeling it's going to be a while before they recover from that video.

2 comments:

adam said...

I had an internet argument (yes, I know) about Coke as a generic name. My point was that saying 'what flavour of coke do you want' is a dumb statement because Coke is actually a flavour of soda (as well as a brand name). The guy with whom I was arguing was trying to say that it was as generic as kleenex.

Difference being, I guess, that you don't typically have a particular type of kleenex in mind when looking for facial tissue.

15 ideas said...

true story: it's actually a regional thing. growing up in southern california where "coke" is the default soda name, i could ask for a coke, a waitress would say "what kind" and i'd say "7-up." it being southern california, this did not seem odd.