5/29/09

free (the follow-up)

why, it seems just yesterday we were talking about creating a more sustainable giveaway when, last night, i saw that US Cellular is offering free battery exchanges to its customers. if your battery is running low, just head on into a US Cellular store and exchange yours for a fully charged one. what a valuable offering, and a smart way to get customers back in the doors for a positive experience.

for the US Cellular brand, that doesn't erase the memory of all those years of joan cusack commercials. (commercials that were so painful to watch, i personally put a pox not only on joan, but on the entire cusack family.) but it's a big step forward.

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