5/6/09

reality in marketing (no, seriously)

i like a brand that shows an understanding of how its product actually fits into peoples' lives. so when doritos introduced new flavors that seemingly celebrate buzz-inspired late-night binging, it rang true.

there are limits to how far this reality can go, of course. for instance, there shouldn't be hair in the bathroom drains during holiday inn commercials. but doritos is getting it right, both in their products and online.

for the corresponding website, Doritos Late Night, they have a site that doesn't open for another two months, and you need to purchase the product to enter. it's the second major doritos online initiative that undoes basic tenants of the internets. (the first being their Hotel 626 website, which was only open at night.) fun stuff.

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