when used correctly, italics is one of the sharpest arrows in a designer's quiver.
DESIGNER'S BOSS: Help keep NY moving? what the hell does that mean?
DESIGNER: (THINKS TO SELF)
2 days later...
DESIGNER'S BOSS: Help keep NY moving. MOVING! Good, job, uh... uh...
DESIGNER: (SMILES TO SELF)
please note, the blur on the photo was not intended to further enhance the typographical choices. i was just walking fast.