8/1/09

the biggest barnyard animal on a small farm

on our recent trip up north, we didn't see too many strong brands. one notable exception was COWS - an ice cream chain headquartered on prince edward island (which is canadian for "prince edward island"). the signage was everywhere. the ice cream was voted "canada's best" by highly regarded ice cream expert, Reader's Digest. most influentially, everyone was wearing COWS t-shirts, which are parodies of well-known movies, TV shows, social networks, etc. (think wacky packages, but with cows.)

the ice cream, as it turned out, was fine but not great. however, by the time our stay on the island ended, we were at the COWS Creamery immersing ourselves in the brand with a factory tour. driving up, we felt a bit like the Griswolds driving up to Wally World, only Wally World was open and serving ice cream and john candy was nowhere to be found.

the tour was well-done and all the employees (sorry, "team members") were happier than Up With People dancers. all in all, a good example of how quickly (and yes, easily) a brand can establish a connection with its audience.

5 comments:

adam said...

Cows is not the worst ice cream in the country by a long shot but you'll find better just about anywhere you go. They're just the most ubiquitously marketed brand around.

adam said...

oh, and further to that last, looks like we were out on the east coast at the same time. I was actually having dinner at Murphy's Restaurant probably at about the time you were taking your dolphin picture. It is a small world.
http://www.flickr.com/photos/32652038@N02/3778880743/in/photostream/

15 ideas said...

yeah, definitely not the worst-tasting. and certainly the best-marketed. so you were there the night the rains came in sideways? crazy. did you hit the Economy Shoe Shop when you were there? that was our favorite in the 'fax. that, and anywhere you can get an alexander keith's.

15 ideas said...

by the way, i like your blog. the 16 things you don't know is an early favorite. http://www.asandiford.com/?p=666

adam said...

We got to town just after the rain stopped (my brother- and sister-in-law were there for the worst of it. They both bought new coats at Mountain Equipment Co-op). We were basically only there for dinner and down to the Historic Properties to see a band at a bar. 'Twas a nice evening. Thank you for your kind words!