8/26/09

more smartness from dealerships

fresh on the heels of carmax's crushed car in the showroom, here's another smart, non-traditional effort: it's a simple sign stuck in a planter outside a BMW dealership, touting the free maintenance on a new BMW. while the sign didn't convince me to buy a new car, it was a strong reminder of a product benefit, all for the cost of a couple sticks and a frame. nice stuff.

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