9/14/09

another route to the heart

once upon a time, john hegarty of bartle bogle hegarty in london was asked how his agency was able to persuade clients such as british airways, levis, and budweiser to buy such risky, wonderful work. his one word answer?

"charm."

that came to mind when i saw this t-shirt over the weekend. if you're viewing mobile-ly, it's a t-shirt in support of breast cancer awareness. but instead of the usual tugging of heartstrings, it reads, "save 2nd base." while the emotional route has helped many-a-public service cause, it's nice to see how charming a little sense of humor can be as well.

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