in marketing terms, this is called "user-generated content." in regular guy terms, it's called "memorable." i saw it last week. apparently, it's just the latest version of an angry tirade against a local restaurant. on one hand, it seems to be the rantings of a lunatic. on the other hand, it has a rawness, honesty and emotion that one rarely sees in professionally produced marketing. the usual criticism against user-generated content is, it lacks strategy and craftsmanship. that's also what happens to make it memorable. here's an earlier version, FYI:

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