saw this in new york today. smart board. a recent study said 70% of all browser activity starts at a search engine, so it makes a ton of sense for this movie promotion to abandon trying to get folks to remember a URL, and instead just assure their movie (2012) shows up #1 on search. and of course it does.
considering there are only 5 URLs left and one of them is GirlsWhoLikeGuysWithLobsterShapedHands.com, i think this is a positive development.