the Onion currently has a headline, "Airline Reduces Expenses by Becoming Crappy Airline." apparently, they tried to check in on a Delta flight this week as well.
shown here is one of 14 screens one has to navigate in order to check in for a flight. while the rest of the brand experience was decent (in a perceived slam to ultra-sensitive allergic children everywhere, they still serve peanuts - nice), it's too bad they haven't put more thought into the usability of their kiosks. tough first impression.
or, technically speaking, tough first 14 impressions.