was in a lil' bakery in the Ukrainian Village (or Uki-V) the other eve celebrating my 13-year anniversary. i know, seems like yesterday, right? anyway, the bakery was called Letizia's, but it's not the name i found memorable - it was their URL: superyummy.com. with most online users starting their browsing through a search engine (i think 67% is the latest stat), a brand's URL is becoming less important. but as the folk at Letizia's realized, it's just one more way to be memorable.
that, and the white chocolate cake.