understanding your own brand

tomorrow morning, i'm going to get a really smart email. i'm not going Miss Cleo on you or anything. it's a weekly occurrence from an oft-maligned social network. linkedin gets picked on because it doesn't have the content that pulls you back every 2.8 seconds like facebook and twitter, and rightly so.

but every saturday morning, linkedin sends me (and probably you too) an email about the latest happenings with people i don't have time to keep up with during the week. the timing is smart (saturday morning being the only downtime left in the week). the content is smart (just the last dozen updates or so - no more). and it serves as a weekly reminder to respond to inquiries, link in with a few new folks, etc.

it's no facebook. the nice thing is, it's not trying to be either.

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