with all the attention surrounding tiger woods and his favorite... um... courses, the spotlight has revealed a sad but undeniable truth about the world's greatest golfer:
tiger woods doesn't make very good ads.
he's the quintessential paid spokesperson - rarely interacting with the product, and rarely showing any form of believable emotion. you know it's bad when even the illustrated version of your spokesperson is unable to show emotion.
if we've learned anything in this whole mess (and we have - we've learned what it takes to distract an entire nation), it's that when you choose a celebrity spokesperson for your marketing, do your due diligence. and make sure they'll make good ads.