1/20/10

product placement question for you


i was winding my way toward my twice-weekly semi-strip searched at the airport yesterday, and it got me thinking about the movie Up in the Air. if you've seen it, you know American Airlines' loyalty program has a major role in the story. if you haven't seen it, you now know American Airlines' loyalty program has a major role in the story. what i wonder is, will most people who see the movie view the brand more positively or less so? personally, i think membership skyrockets. while there's a heavy message of travel=loneliness, i have to admit, every time i'm stuck in a line traveling, i'm going to think of joining. what do the three of you think?

7 comments:

Anonymous said...

agreed, that's the one "relationship" (george and american) that actually pays dividends in the end

15 ideas said...

I wasn't going to give away the plot, but since you opened it up, I still can't believe she dies in the end.

Anonymous said...

well, i may have made the assumption that anyone caring to comment would have seen the movie, but yes, who'd of thought that she would die and George would end up going to Flight school

15 ideas said...

the sequel practically writes itself.

Anonymous said...

even the sequel's title flows easily
"Up In The Air, Again,
But With a New Pilot
and Without the Dead Lady"

15 ideas said...

never have I heard a calling as loud as hollywood's right now. go west, anonymous. go west.

Anonymous said...

Anonymous is back! (hard to make a grand entrance with a name like Anonymous - I have to change that). For some reason this morning I thought of a line from that movie that Iliked. I'm paraphrasing a bit but the young colleague at one point says to Clooney's character:
"stop being so cheap" and he replies
"there's nothing cheap about loyalty."

Made me think differently about loyalty programs. And combats a negative perception some might have about these programs.