product placement question for you
i was winding my way toward my twice-weekly semi-strip searched at the airport yesterday, and it got me thinking about the movie Up in the Air. if you've seen it, you know American Airlines' loyalty program has a major role in the story. if you haven't seen it, you now know American Airlines' loyalty program has a major role in the story. what i wonder is, will most people who see the movie view the brand more positively or less so? personally, i think membership skyrockets. while there's a heavy message of travel=loneliness, i have to admit, every time i'm stuck in a line traveling, i'm going to think of joining. what do the three of you think?