when it comes to checking the date, i turn to my most trusted source: the free Fifth-Third Bank calendar i received in december.
if, god forbid, something ever happens to that calendar and i'm unable to tell what time of year it is, i'm going to use the next best reliable source: the entryway of Costco.
their merchandising strategies are consistently dead-on in terms of predicting what people are looking for. the picture above was taken on january 3rd, knowing that was the week everyone was going to get in better health habits (before abandoning them following week). today, that same area was lined with TVs, which could only mean it's super bowl week.
either that, or people are really excited about the last few episodes of Ugly Betty.