it's often said that traditional advertising is a monologue, and digital advertising is a conversation. here's fine proof that isn't always true. this sign doesn't just announce leo's is coming. (leo's is a well-known detroit-based restaurant famous for its coney dogs.) it acknowledges the conversation its audience is already having. a smart way to 1) add to an existing conversation and 2) pique interest with people who might not have heard of leo's.
the pic was taken last october. a day after holding a special opening night for facebook fans this past sunday, it finally opened on monday. apparently, the city has a strict licensing policy for coney dogs.
for the record, the wait was well over an hour.