it's never too early in the year to head on into a bike shop. especially if that bike shop rents tubes to go sledding. while we were waiting, i saw some cool signage from a couple bike companies.
the first was from trek. it was an announcement for a new, online customized bike option called Project One. i liked the bigness of the headline - it's not just a customized bike program. it's the end of the word "no." cool enough. so i visited the site. if, instead of wanting to build a bike, you want to go through an exercise in frustration, i'd encourage you to visit the site as well. there, you'll find confusing navigation, not too many options, and a slow moving website that encourages you to visit a bike shop where someone can help "fine tune" your choices, thereby rendering your online experience a waste of time.
but again, the poster was nice.
the other signage that caught my eye were posters and hangtags from vergesport, based in new york. again, the communications took on a bigger picture. the hangtag had facts about how much better this country would be if we rode bikes more often. for those of you who can't read hieroglyphics, the hangtag reads, "the US could save 462 million gallons of gasoline a year by increasing cycling from 1% to 1.5% of all trips." other tags talked about how much thinner we Americans would all be, and how much longer we Americans all live, if we just rode bikes more often.
all of which would be swell, except for the fact that the shirts on which the hangtags hung were made in Poland. kinda undoes the nationalistic sell of the campaign, nie?