Every once in a while, I like being on the other side of marketing. The side that's only kind of paying attention to the TV while surfing away, when a commercial grabs my attention, pulls me in, and best of all, makes it worth my while.
The TV spot is for Dead Space 2. And the URL, not surprisingly, is YourMomHatesThis.com. However when you visit the site, the campaign idea of shocked moms is left behind. Pretty disappointing, as that's what got my attention in the first place.
Sometimes, paying attention to marketing just isn't worth it.