Tonight, I'm heading off to see one of my favorite bands, the Rural Alberta Advantage at a sold-out Lincoln Hall.
This will be the fourth time I saw them. The first time at Millennium Park was mentioned in a post 2 years ago. (Check the comments section of the post. Very funny follow-up.) The second was at Shubas, which was great. The third was also at Shubas, and it was sold out.
The problem was, I was one of the people who didn't have a ticket. So I wrote the band (whom I'd never met) explaining my dilemma and asking for a couple extras. I figured I had two things going for me: First, I know that some brands have figured out customers are worth delighting now & then, as mentioned in the Gary Vanderchuk post just below this one. Second, they're Canadian and damn, those people are nice.
Within a day, I'd heard from Amy, one of the band members, telling me I was on the list, to bring a friend, and to have a good time.
And I did.
I must've told the story to dozens of people, selling quite a few CDs in the process. This tour, I bought tickets right away - for myself as well as a few friends who've never seen them. And I've already ordered their new CD. (You can grab a couple free downloads here though I'd recommend bucking up for the whole thing.)
It's amazing what delighting people will do.