I spend a considerable amount of time chastising brands that cave in at the slightest amount of backlash. So it's only fair to praise the ones who do the marketing equivalent of raising their middle finger to popular sentiment. These days, popular sentiment says food producers should create healthier meals in smaller portions. (Heck, even Lunchables offers fruit.)
Meanwhile at Taco Bell, they're rolling out their biggest burrito ever.
I realize this is the same parent company that gave us the Double Down Sandwich (two big pieces of greasy chicken separated by bacon and cheese). Maybe they're being defiant. Or maybe they just realize what people say is rarely in agreement with what they do.