Years ago, I was speaking to a guy at We Like Small (a great design and dev team if you ever need one). The guy I called answered the phone in an agitated voice and said, "What?" I laughed and asked if everything was ok, and he said frustratedly, "We're trying to get Twitter to talk to this toaster and it's NOT WORKING."
Ever since then, we've been staffing up with more people who make Twitter talk to toasters.
These days, it's not unusual to walk into our lobby and see yourself on a monitor with various things projected onto your face or over your shoulder. Today, the lobby features KickCam, an arduino experiment that's documenting the shoes people are wearing and uploading the snaps to Tumblr.
Some of these projects are dead ends. Others quickly work their way into client presentations. All of it reminds me of how fun it is to be in marketing these days.
Tinkerers, we're glad you're here.