For subscribers, you can enjoy leisurely. For non-subscribers, it's live for 72 hours; 12 of which have already passed. (Damn you, time difference.) So read quickly, won't you?
On Agency Collaborations
Collaborating with other agency partners is something I'm particularly well-versed at. (At which I'm well-versed? Damn you, proper English.) So it was pretty easy to write an opinion piece for Campaign Asia this week, titled How Agencies Can Collaborate Better (No Seriously).