10/15/12

Introducing Mister Imagine's

Imagine a toy store that has every toy you can ever imagine.

Wait, let's back up.

Imagine you're an ad agency that had this idea to open a toy store for 9 days. Yes, that's a better starting point. We've teamed with Chicago Children's Museum to promote their new exhibit, Unboxed: Adventures in Cardboard. Unboxed invites kids to rediscover the joy of play. True, pure, unprogrammed, no-game-controller-required play.

It's a rich creative assignment, even if all you turn out are a couple print ads. It became richer when the idea you sell is to open a full-scale "toy store" that only sells cardboard boxes.

Mister Imagine's Toy Store opened on Saturday at 1371 N. Milwaukee Ave. in Chicago, to a huge crowd of excited, initially confused kids. To say it's been a labor of love for the staffs of both the agency and Chicago Children's Museum would be a severe understatement. When I visited the store on Friday, one of my coworkers said, "I don't want to go back to my real job..."

But that's the thing: This IS our real job. (At least, when we're doing our jobs right...) All we're doing is creating a great brand experience. It just so happens to come in the shape of a store.

I'm proud of my coworkers and our museum partners for tackling so many things they've never done before – from finding a landlord who can donate a store space to designing a store experience (and staffing it!) to creating a working photo booth and augmented reality experience kids love.

Lots of people will visit the store this week. Even more will tweet, post, hear, and see coverage – from community to local press to TV news. And videos will be released over the next few months, meaning the Unboxed promotion will last long after the store closes.

I hope you can visit Mister Imagine's Toy Store before it closes next Sunday. Even more, I hope you're inspired to see what a little imagination can do.



3 comments:

katemi katemi said...

I like the post format as you create user engagement in the complete article. It seems round up of all published posts. Thanks for gauging the informative posts.
cara menggugurkan kandungan

George Dickerson said...

Dr OSUN IS INDID A HELPER 100% GUARANTEED

My name is George Dickerson I am from Colfax , I am 57 years old , I am so happy and yo’all need to be happy too, I contacted Dr Osun for lucky winning numbers first week of this years 2018 , he gave me IALOTTERY NUMBERS and I won ONE MILLION DOLLARS (1,000,000 )it was like a dream , I have never had such amount all my life , Thank you Dr Osun , yo’all out there please stop wasting time and contact Dr Osun for help , he’s line is open 24/7 he will definitely help you , he has helped many of us .

Web: https://faithfullovespell4.wixsite.com/drosun

His Email: faithfullovespell@yahoo.com

Phone: +2347035519489

Belinda Hall said...

Wow! It's an amazing toy store, I wish I could have seen some domywriting reviews on it, cause it's too late that I get aware of the store.